Wednesday, February 6, 2008

WSJ Articles - Thinking about Tomorrow

Summary:
The article addressed how technology will change over the next 10 years in all aspects of our life. The article specifically mentioned changes:
  • our shopping experience will change and become more personal
  • video games will improve and become more realistic and interactive
  • media such as TV and movies will evolve to be of better quality and improved viewing experience
  • our social networks become better integrated and inform of us events
    search for things online
  • how we receive the news and protect our privacy online


How we Shop: The shopping experience will change greatly in the future. The experience will become more personalized both in marketing to us as we shop in stores and online. Shopping will allow us to be more self-sufficient in getting what we need more quickly and easily through touch screen and wireless technology. By tracking user preferences, this technology will help me find what I am looking for while also offering me alternatives to my product. Because I am a shopper that doesn’t like to shop around, I like when alternatives are presented upon my finding an item.

How we play games:
Photorealism is becoming better and better for the gaming consoles. The visual experience for users will change as graphics and videos become more lifelike, with the possibility of personalizing yourself into the gaming through side stories and replicas of your own face. The movement away from a controller by using cameras to monitor movement allow for new opportunities to enhance the gaming experience which I am really excited about. In playing the Nintendo Wii and online games, I’ve seen the revolution in how we play games. I look forward to the day when I can feel more “immersed” in the game and have all of the senses utilized (currently just sight, sound, touch). How will online play change and how will playing with a friend in the living room become more realistic?

How we watch media: We can watch media on many types of handheld devices today allowing us to be entertained while being mobile. Much of the media of today has moved out to the web for greatly flexibility in reaching target and new audiences. 3D technologies are increasing as well as picture quality to give movie goes a better movie experience. The article mentioned that hologram technology will give the realistic feeling of having an actor on stage in your living room. I’ve seen preliminary holographic technology (through videos online) and it has a way to come before it will work. Will lighting conditions in homes be altered to improve the viewing of this technology?

How we make and keep friends: Text messaging and social online networks allow people to connect with old friends and meet new friends. I’ve become a facebook user and this technology has been great to find old friends and meet new friends. The networking not only connects me with old friends, but compares my preferences with theirs as it relates to movies, music, and media. I learn new things about them without having to ask.

How we search: In the article, it talked about how the search has moved from the computer to handhelds and how quickly we can now find information. GPS technology helps bring new markets to us and allows us to easily access information. At times, I feel like this technology promotes information overload. As the example in the article illustrated, if I am driving in my car and my GPS alerts me to restaurants in a .25 mile radius while looking for a place to eat, this would be fantastic. If it would also recommend new places that I have not visited but might be interested in, this would greatly enhance my dining out experience.

News and Privacy: Much of the news we receive today comes from friends and online sources. The channel to get our news is so dispersed we need to be careful of the credibility of the source. We have many new ways of receiving the news in real-time and I think the handheld devices will become the dominant player for receiving new stories. Because we now tend to broadcast our own news via blogs, websites, GPS, we must be careful that others don’t use this information to take advantage of us. We should also be hesitant on what we choose to share online and how we can share the information in a secure manner.

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